Privacy Policy

01Who We Are

For the purposes of UK data protection law, the data controller is:

BILLYWIX LIMITED, trading as LifeChart
Registered office: 3 Lords House, 94–96 Queensbury Road, Wembley, Greater London, United Kingdom, HA0 1QG
Company number: 16063421
Email: info@lifechart.co.uk

References to “we”, “us” and “our” mean BILLYWIX LIMITED.

02Information We Collect

Information for personalised reports

• your name, date, time and place of birth;
• sex at birth or other information relevant to a calculation;
• information you voluntarily provide when requesting a report; and
• equivalent information about another person where you request a report concerning them.

Account and transaction information

• your name, email address and login information;
• purchase history, saved reports and preferences;
• the product purchased, transaction amount and date; and
• payment status and limited information supplied by our payment processor.

Technical information and communications

• IP address, browser, device and operating-system information;
• pages visited, approximate location, referring website, timestamps, cookie identifiers and technical logs; and
• emails, support requests and our correspondence with you.

Complete payment-card information may be handled directly by our payment provider rather than stored by us.

03How We Use Your Information

Providing your personalised report

We use your birth details to perform calculations and generate your requested report. Lawful basis: performance of our contract with you.

Generating personalised interpretations

Calculated chart information may be processed using our software and artificial-intelligence systems to generate or refine written interpretations. Lawful basis: performance of our contract with you.

Accounts, purchases and legal records

We process account and transaction information to provide access, administer purchases, answer enquiries and meet accounting, tax and legal requirements. Lawful bases: contract and legal obligation.

Security and improvement

We may process technical information to protect the Services, detect misuse, fix errors and improve usability. Where possible, we use aggregated or de-identified information. Lawful basis: our legitimate interests in operating and protecting the Services.

Marketing

Where required, we will obtain your consent before sending electronic direct marketing. You can unsubscribe at any time. Lawful basis: consent where legally required.

04Astrology and Other Personalised Data

Information such as your date, time and place of birth may reveal detailed information about you when combined with other information. We use it only for the purposes described in this Policy.

Interpretive conclusions are produced for personal insight and should not be treated as clinical, medical, psychological or scientific assessments.

We do not intentionally use astrological or numerological interpretations to make decisions about eligibility for employment, credit, insurance, healthcare or other services producing legal or similarly significant effects.

05Artificial Intelligence and Automated Processing

We use artificial-intelligence and automated technology as part of report generation. Calculated chart information may be provided to OpenAI to:

• explain calculated results;
• identify patterns across calculation systems;
• structure reports;
• generate personalised written interpretations; and
• improve readability.

Where a provider processes personal information on our behalf, we require appropriate data-protection arrangements. We do not use automated processing to make decisions about you which produce legal or similarly significant effects.

06Payment and Communications Providers

Payments are processed by Stripe. Stripe processes payment information under its own privacy documentation. We ordinarily receive confirmation of payment and transaction details rather than complete card details.

We may use Resend to deliver account and service emails. The information needed to deliver those communications may be processed by that provider.

07Who We Share Information With

We do not sell your personal information. We may share information with organisations that help us operate the Services, including:

• cloud-hosting and database providers;
• artificial-intelligence processing providers;
• payment processors;
• email and communications providers;
• analytics and website-security providers;
• professional advisers; and
• regulators, courts or authorities where disclosure is legally required or otherwise lawful.

Providers processing information on our behalf may process it only for the relevant authorised purposes.

08International Transfers

Some service providers may process personal information outside the United Kingdom.

Where information is transferred internationally, we take steps required by applicable law. These may include an adequacy decision, approved contractual safeguards or another legally permitted transfer mechanism. You can request information about safeguards used for a particular provider.

09How Long We Keep Information

We do not intend to retain personal information indefinitely. Different information may be kept for different periods:

• Account information: while your account remains open. If you delete your account, we delete the account information from our live systems without undue delay, except for limited records that we must retain for a legal obligation or an unresolved claim.
• Birth information and generated reports: while your account remains open so that you can access the reports generated after payment. If you delete your account, we delete this information and the reports from our live systems without undue delay.
• Transaction and accounting records: normally for six years from the end of the financial year to which they relate, and longer where tax, accounting or legal rules require it.
• Support correspondence: normally for two years after the last contact, or for up to six years where the correspondence concerns a purchase, complaint, dispute or legal claim.
• Technical and security logs: normally for up to 12 months, and longer only where reasonably required to investigate a security incident, prevent misuse or establish, exercise or defend legal claims.

We review retained information periodically. When information is no longer required, we will delete or anonymise it where reasonably practicable. Information may remain for a limited period in secure backups until those backups are overwritten in the ordinary course.

10Cookies and Similar Technologies

Our website may use cookies and similar technologies. Some are necessary for account sessions, security and essential site functions.

Details of the cookies currently used, their purposes and durations are set out in our Cookie Policy. If we add non-essential analytics, advertising or similar technologies requiring consent, we will provide appropriate information and controls before they are used.

11Your Data Protection Rights

Depending on the circumstances, you may have rights to:

• request access to your personal information;
• ask us to correct inaccurate information;
• ask us to delete information;
• restrict or object to certain processing;
• receive information in a portable format;
• withdraw consent where processing relies on consent; and
• complain to the Information Commissioner’s Office or another relevant regulator.

These rights are subject to legal conditions and exceptions. Contact us to make a request; we may need to verify your identity.

12Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure or loss. No online system is completely secure, so absolute security cannot be guaranteed.

13Information About Children

The Services are intended for people aged 18 or over. We do not knowingly offer the Services directly to children. If you believe a child has provided personal information to us, please contact us.

14Changes to This Privacy Policy

We may update this Policy to reflect changes in our Services, technology, providers or legal obligations. The current version and its last-updated date will be displayed on this page.

15Contact and Complaints

Questions, requests or complaints about this Policy can be sent to:

Email: info@lifechart.co.uk
Business: BILLYWIX LIMITED, trading as LifeChart
Company number: 16063421
Registered office: 3 Lords House, 94–96 Queensbury Road, Wembley, Greater London, United Kingdom, HA0 1QG

You can also complain to the UK Information Commissioner’s Office if you are unhappy with how we use your information. You can find current contact details on the ICO website.

Use of the Services is also governed by our Terms of Use and Sale.