Merchants’ Trail and West Exe Trail on the history of Tiverton’s wool trade

The panel below can be seen outside St Peter’s Church, Tiverton, Devon and forms part of the 6-panel Merchants’ Trail describing the history of the wool trade in the town. A second series of three interpretive displays called the West Exe Trail was added two years later. Both are linked by pavement medallions.

Tiverton's Merchants' Trail display outside St Peter's Church

Merchants’ Trail is a series of six external displays, linked by pavement medallions, which form a trail around Tiverton. They show the influence that the wool trade had on this Devon town from the 16th to the 18th centuries. Merchants’ Trail was devised, researched and written by Tiverton Civic Society and commissioned by Mid Devon District Council, with Heritage Lottery Funding.

Three additional displays were commissioned two years later to form the West Exe Trail, also linked by pavement medallions, and positioned on the other side of the river to the main town. They show how, from as early as the mid 14th century, this area – West Exe – was influenced by the woollen cloth trade, the river Exe with its fifty fulling mills and the Heathcote lace factory which started in 1816.

Please email us if you would like to buy any of the Merchants’ Trail images as framed prints*
or as a set of gift cards – sizes and prices (incl. VAT and P&P) below:


A4 (inside frame measurement) £77.00
A3 (inside frame measurement) £97.00
A2 (inside frame measurement) £127.00
Gift cards** – 5-card set in cello bag £8.95

For 2 or more items sent together, reduce unit price of 2nd and subsequent items by £12.

*Ivory mount and gold frame, acrylic glass and hanging fittings
**159 x 159mm, 300-words history on reverse, plain inside, envelope


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The set of Merchants' Trail cards